Product Designer at Hudl based in London.
Love building future and impactful things.

Product Designer at Hudl based in London.
Love building future and impactful things.

Working Remotely.
Now in Italy

MOST RECENT WORKS

Performance Targets

Performance Targets

Sport scientists are constantly chasing clarity on what’s enough, what’s too much and what’s just right for each player. Targets aren’t just numbers. They’re anchors for adaptation, real-time decisions and long-term performance.

We launched Targets in Signal, a new interface to simplify how teams set performance targets, download them and finally track them live and post-session.

The experience is already reducing setup time and unlocking a faster, clearer way to plan and monitor workload. And this is just the beginning.

Duration
1 Quarter

Role
Sr. Product Designer

Contribution
Product Strategy & Vision

Year
2025

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Settings in Wimu

Settings in Wimu

Over a dozen sport scientists from clubs like Barcelona,Fulham and Atlético de Madrid shared the same frustration: “too many steps just to get started.” So we stripped it back. Fewer inputs, clearer categories and defaults that just make sense.

From head sport scientists to interns, everyone now gets a faster, more reliable setup, one that remembers their workflow and stays out of their way.

Duration
2 Sprints

Role
Design Lead

Contribution
Design centered

Year
2024

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Volleyball in Hudl

Volleyball in Hudl

In early 2024, Hudl began evolving its volleyball offer by embedding sport-specific workflows into its new all-sport platform. I joined the squad to adapt existing core features - like video insights and team collaboration - for elite volleyball teams.

Through close work with engineers, PMs and our in-house expert, we delivered tailored solutions aligned with both coach needs and business goals. This set the foundation for growing ACV, reducing churn and shaping a more integrated, scalable future for volleyball at Hudl.

Duration
2 Sprints

Role
Design Lead

Contribution
Connect Business and Users needs

Year
2024

Coming Soon

Selected works

Selected works

Costa Cruises

Costa Cruises

Personalization of booking experience so to increase the conversion rate.

Duration
1 year

Role
Product Designer

Contribution
Personalization

Year
2021

Check-out paymentUX

Check-out paymentUX

Make the check out experiece fast, safe and smooth.

Duration
4 Months

Role
Product Designer

Contribution
UX/UI

Year
2020

Playground

Playground

A little corner for side quests, playful experiments and curious bits I’m exploring…dive in!

A little corner for side quests, playful experiments and curious bits I’m exploring…dive in!

AI Prototype

AI Showdown

AI Showdown

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Test

Smartpricing - Landing page

Landing page

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Graphic

IG logo profile - Kitchen Pirate

Kitchen Pirate

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UX/UI

Costa Cruises Landing

Kitchen Pirate

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UX/UI

Wyscout features

Kitchen Pirate

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Write to me to connect

Write to me to connect